Privacy Policy

Effective Date: 01/10/2025

Welcome to JB Luxury Escapes Ltd (“we,” “us,” “our”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.joannabruty.com or use our services. It also outlines your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Data Controller:
JB Luxury Escapes Ltd
Website: www.joannabruty.com
Email: info@joannabruty.com
Address: JB Luxury Escapes, Eastlands Court Business Centre, St Peters Rd, Rugby CV21 3QP

As the data controller, we are responsible for deciding how and why your personal data is processed.

2. Information We Collect

We collect and process personal data necessary to provide our services, including:

Identity Information: name, title, date of birth, passport details (if required for bookings).
Contact Information: email address, telephone number, postal address.
Booking Information: travel dates, accommodation preferences, special requirements (e.g., dietary needs, accessibility).
Payment Information: processed securely by trusted payment providers.
Communication Data: messages, enquiries, feedback, or reviews you send us.

We only collect the information necessary to provide our services or as required by law.

3. How We Use Your Data

We use your personal data for the following purposes:

To process enquiries, bookings, and payments.
To provide travel, accommodation, event, and related services you request.
To communicate with you about your bookings, updates, or customer support.
To send marketing communications (only if you have given your consent).
To comply with legal and regulatory obligations.

Legal Bases for Processing:

Performance of a contract (e.g., booking your holiday).
Compliance with legal obligations.
Legitimate interests (e.g., improving services, managing business operations).
Consent (e.g., for marketing communications).

4. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties.

We only share your data with:

Service providers such as hotels, airlines, event organisers, transport companies, and concierge services necessary to fulfil your booking.
Payment processors to securely process transactions.
Legal or regulatory authorities where required by law.

All third parties we work with are required to comply with data protection laws and use your data only for the specific purpose for which it was shared.

5. International Transfers

Some of our partners and service providers may be located outside the UK. If your data is transferred internationally, we ensure it is protected by appropriate safeguards, such as standard contractual clauses approved by the UK Information Commissioner’s Office (ICO).

6. Data Security

We use appropriate technical and organisational measures to protect your data against unauthorised access, loss, misuse, or disclosure. Access to personal information is restricted to authorised personnel only.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. Typically, we keep booking-related data for up to 7 years to comply with UK tax and legal obligations.

8. Your Data Protection Rights

Under UK GDPR, you have the following rights:

Right of Access – Request a copy of the personal data we hold about you.
Right to Rectification – Request correction of any inaccurate or incomplete data.
Right to Erasure – Request deletion of your data where legally possible.
Right to Restrict Processing – Request we limit how your data is used.
Right to Data Portability – Request transfer of your data to another organisation.
Right to Object – Object to processing based on legitimate interests or for marketing.
Right to Withdraw Consent – Withdraw consent where processing is based on consent (e.g., marketing emails).

To exercise any of these rights, please contact us at:
Email: [Insert email]
We will respond to all requests within one month as required by law.

9. Cookies

Our website uses cookies to improve functionality, personalise content, and analyse traffic. You can manage or disable cookies in your browser settings. For more details, please refer to our [Cookie Policy].

10. Marketing Communications

We may send you promotional offers or updates if you have opted in to receive them. You can unsubscribe at any time by clicking the “unsubscribe” link in any email or contacting us directly.

11. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with a revised “Effective Date.” Please check back regularly to stay informed.

12. Contact Us

If you have questions about this Privacy Policy, how we process your data, or wish to exercise your rights, please contact us:

JB Luxury Escapes Ltd
Website: www.joannabruty.com
Email: info@joannabruty.com
Address: Eastlands Court Business Centre, St Peters Rd, Rugby CV21 3QP

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk

Joanna Bruty